Regular Items

Stay in the Loop! Soothe and massage baby’s sore gums with Itzy Loops™. Featuring two soft silicone rings and a textured link, this teether is easy for baby to grasp, keeping little hands busy while providing relief.

Holds paci close! Say goodbye to lost pacifiers! Our Sweetie Strap Plus™ is made of soft silicone and keeps pacifiers close while adding a sweet character to baby’s favorite pacifier.

Incredibly soft. Perfectly over-sized. At 35 inches x 35 inches, this super soft and stretchy bamboo swaddle blanket is what dreams are made of. Made from the same signature fabric as the famous Beluga Wrap, it will snuggle and comfort your baby, the perfect size and fabric for the newborn stage. It is, without a doubt, the most comfortable baby swaddle blanket. Fussy baby? You'll find yourself reaching for it's oooshy, gooshy softness over and over.

The Jessica: Heather Forest Green Your #1 most-loved and essential new baby item, The Beluga Wrap is suitable for newborns* to 25lbs. Super soft with a unique four-way stretch for comfort and support. Mama-run, so you know we stand behind The Beluga Wrap 100%! Carry your little one close to your heart, hands-free! So go ahead, text your BFF, make yourself some toast, and find a little more peace in the newborn days and beyond. Made from sustainable bamboo fabric with a unique four-way stretch, this super soft baby wrap soothes gas and colic, comforts your baby, promotes bonding, and reduces crying by over 40% in the newborn days to one year (science!). Suitable for babies newborn to 25 pounds. Made in Vancouver, Canada. * Length: 4.2 metres * Fabric: * 66% Rayon From Bamboo, 28% Cotton, 6% Spandex * Fits up to a Ladies Size 20/22 or XXL. For sizes 22+, shop our Extended Length Wrap Here * $6.99 shipping in the U.S. and Canada or free shipping over $150 * Shipping time: four to seven days in

Wrap your little one in comfort after every bath with our bamboo hooded baby towel, thoughtfully designed for peaceful routines at home. The generous 28''x35'' size gives you plenty of room to snuggle, dry, and keep your baby warm from head to toe. Designed in Canada by parents who understand real-life bath time routine, it balances absorbency, softness, and durability so you can focus on connection instead of fuss. Beautifully packaged and easy to love, it makes a charming bamboo hooded towel baby shower gift. * Ultra soft bamboo terry is gentle on delicate skin * Absorbent hooded design helps keep baby warm after bath time * Large 28" x 35" size offers full coverage for newborns and growing babies * Lightweight yet cozy for everyday use at home or on the go * Designed in Canada by parents who prioritize comfort and safety * Thoughtful choice for baby showers, welcome-home gifts, or registry lists Wash before use. Machine wash in cold water (30ºC) with similar colours. Remove promptly. Do not bl

Transform bath time into a delightful experience with our bamboo hooded baby towel, featuring a charming construction print. Crafted from ultra-soft bamboo viscose, this towel is gentle on your baby's delicate skin, offering both comfort and absorbency. The playful construction vehicles add a fun touch, making it a perfect companion for your little one's bath routine. Designed in Canada, this towel combines warmth and practicality, ensuring your baby stays cozy and dry. An ideal choice for a baby shower gift, it embodies both quality and care. * Super absorbent and ultra-soft for comfort * Naturally antibacterial properties * Ideal as a thoughtful baby shower gift * Generous size: 28'' x 35'' * Designed with love in Canada Wash before use. Machine wash in cold water (30ºC) with similar colours. Remove promptly. Do not bleach. Line dry Terry: 100% Viscose from bamboo / Hood: 70% Viscose from bamboo/30% cotton

Created for calmer nights and easier routines, our 1 TOG bamboo quilted sleep sack surrounds your baby in gentle comfort. The soft, jersey exterior features a delicate seaside-inspired print with tiny boats, lighthouses, anchors and friendly sea creatures drifting across a creamy backdrop. This breathable quilted bamboo baby sleep bag 1.0 TOG is cozy yet light, making it a trusted choice for all seasons. The smooth reverse zipper lets you handle nighttime changes with minimal disruption, while the fixed, secure neckline and roomy shape keep your little one safe, snug and free to move. Designed in Canada by parents who understand real-life bedtimes, this quilted bamboo sleep sack for all seasons has been rigorously tested by third-party labs and surpasses international safety standards, so you can tuck your baby in with confidence, night after night. * 1.0 TOG quilted bamboo sleep sack suitable for year-round comfort * Reverse zipper for smooth, discreet diaper changes * Soft, breathable fabric that’s ge

Wrap your baby in comfort with our cotton muslin swaddle featuring a lush tropical design. This breathable and lightweight baby wrap is crafted from 100% cotton, ensuring softness with every wash. Designed to be versatile, it serves as a nursing cover, stroller shade, or cozy play mat. Parents can feel confident knowing this swaddle is lovingly designed in Canada, offering the perfect mix of style and functionality for daily routines. * Soft and breathable fabric * Multi-purpose use: swaddle, nursing cover, and more * Machine washable for easy care * Designed in Canada for quality assurance * Generous size for various uses Care instructions: Easy care. Wash before use. Machine wash in cold water. Tumble dry low temp. Composition: 100% cotton

Wrap your little one in comfort with our 100% cotton muslin swaddle, featuring a charming bee and floral print. This pre-washed, lightweight muslin blanket is perfect for keeping your baby cozy while ensuring breathability. Designed in Canada, it's a versatile essential for every parent, doubling as a nursing cover, stroller shade, or play mat. The soft texture remains gentle on your baby's skin, making it a beloved companion for daily use. Experience the perfect blend of style and functionality with this multi-purpose muslin swaddle blanket. * Multi-purpose cotton muslin swaddle blanket * Lightweight and breathable for all seasons * Pre-washed for added softness * Designed in Canada with parents in mind * Ideal for swaddling, nursing, and more Care instructions: Easy care. Wash before use. Machine wash in cold water. Tumble dry low temp. Composition: 100% cotton

Made of viscose from bamboo, this Perlimpinpin's newborn beanie will protect baby's head from UV rays in the coziest way while maintaining baby's natural body heat. Available in two convenient sizes. Bamboo properties: * Outstanding breathability * Evaporates excess moisture while maintaining the comfort of a tempered body heat * Bamboo is a natural & renewable material * 100% biodegradable, it grows without the need for pesticides or chemicals * Naturally antibacterial * Hypoallergenic and regulates body temperature * This makes it the preferred textile for delicate baby skin Wash before use. Machine wash in cold water (30°C) with similar colours. Remove promptly. Do not bleach. Line dry 70% Viscose from bamboo/30% cotton SKU: BB612_MOUSSE